Target Audience/Experience

Our target audince:
- generally art gallery patrons
- those that are superstitious and interested in horoscopes and astrology
- younger but mature generation
- curious sorts
- we will probably attract a more female rather than male audience

Visual Experience:
We want a more traditional look about our interactive artwork compared to a "Miss Cleo" view. What we mean by this is that we would rather have cushions, tapestry insense and oil burners, more voodoo rather than the more teenage crystal balls, tacky view of the experience. It is more or less a level of maturity that we want to engage with.

General Experince:
We are likely to get people who will abuse the artwork and not take it seriously, we can't take this away from the overall experience so we will incorporate that into it and accept it. We want it to give people an overall uplifting feeling, and to walk away happy and impressed.